Help Families have Healthy Pregnancies & Babies
Sleep on side. Count your kicks. Do not smoke.


“We get by with a little help from our friends” We know that it takes a village to raise a child. But this support system should be present from the time that little heartbeat flickers to life. This village is needed even more when sometimes, that tiny flicker becomes a star in the sky. In 2018 there were 105,000 stillbirths in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam alone. This means that every day, 286 families in these countries received the devastating news that their full-term baby was not alive. However, a number of these losses can be prevented.
Project Sidekicks aims to reduce the stillbirth rate in SEA by 10% by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, giving up smoking and having a strong support system for both mums-to-be and parents who have suffered pregnancy loss.
Help parents and parents-to-be by being supportive, sharing your experiences and encouraging our 3 calls-to-action for all expecting mamas!

  • 1. Sleep on side
  • 2. Count your kicks
  • 3. Do not smoke

Roshni Mahtani, Group CEO, theAsianparent

Duri Granziol, CEO, Mama's Choice

Nadine Yap, CPO, theAsianparent

Meet Hope! Project Sidekicks Mascot!

Did you know a penguin symbolises community, togetherness and endurance through difficulties ? All the values we are encouraging in helping parents have healthy pregnancies.


    Baby Kicks Counted

    Start counting your baby's kicks today!

    Contact Us



    Do you have CSR programmes related to pregnancy/family/women, access to a fan base through your social media pages, access to a database of women or parents, or can help support contests with freebies?
    Then you can support our project by sharing with YOUR community the content and features we have that focus on ensuring healthy pregnancies

    • theAsianparent
    • Angel Hearts
    • Babes
    • Child Bereavement Support (Singapore)
    • Doctor Anywhere
    • Doctor on call
    • Mamas Choice
    • Pregnancy
    • Tony Tan Women
      and Fetal Clinic
    • Study Cat
    • Speedoc
    • Photobook
    • Baby Loss
      Awareness Week
    • Pillar & Co
    • Seed Strategies

    Doctors & Experts

    Do you belong to a clinic or hospital group, have expertise in obstetrics, women’s health, mental health, nutrition or any other field that supports healthy pregnancies? Do you have time to answer a few medical questions or attend webinars/events?
    Then you can support our project by sharing your knowledge and experience with families, that that they can experience healthier pregnancies.

    • Dr Ahmad Rostam Md Zin

      Consultation Liaison Psychiatrist
      DoctorOnCall/Hospital Sultanah Bahiyah, Alor Setar

    • Dr Tan Thiam Chye

      Obstetrician and Gynaecologist/Editor-in-Chief
      O&G Specialist Singapore/Pregnancy Singapore

    • Dr Tony Tan

      Consultant Obstetrician and Gynaecologist
      Tony Tan Women and Fetal Clinic

    • Dr Jasmine Yeo

      Jasmine Yeo Principal Clinical and Counselling Psychologist
      The Private Practice (Singapore)

    • Dr Chex

      (Neurologist- Psychiatrist)

    • Dr Kristen

      Obstetrics and Gynecology (OBGYN))
      Providence Hospital and Metropolitan medical center

    Council of Mums

    Are you a mum or parent who has experienced stillbirth or miscarriage, and are passionate about creating awareness about pregnancy loss? Do you want to help create a safe environment where families can discuss pregnancy loss without fear or judgment?
    Then you can help proofread our content for sensitivity, or share your own experience to create awareness in the community about pregnancy loss.

    • Deanna Lim

    • Rosalind Ang

    • Jolene Lai

    • Nasreen


    Are you a member of the general public and want to use your network, or your visibility, to help spread the word about our project, so that together, we can help reduce the rate of stillbirth by 10% in the next 3 years?
    Then you can support our project by sharing information about Project Sidekicks - including our content and features on the app like the Kick Counter - with your network, so that families can experience healthier pregnancies.

    • Stephanie Chai

      Stephanie Chai

      CEO & Founder of The Luxe Nomad

    • Christine Ayroso

      Christine Ayroso

      Head, Account Management of e27

    • Alan Soon

      Alan Soon

      Co-Founder & CEO of Splice Media

    • Darius Cheung

      Darius Cheung

      Founder & CEO of


    • Ley Almeda

      Ley Almeda

    • Janelle Ferrer

      Janelle Ferrer

    • Dr. Gellina Maala MD

      Dr. Gellina Maala MD

    • Daphne Iking

      Daphne Iking

    • Azura Zainal

      Azura Zainal

    • Dynas Mokhtar

      Dynas Mokhtar

    • Bernadette Zulueta

      Bernadette Zulueta