Help Families have Healthy Pregnancies & Babies
Sleep on side. Count your kicks. Do not smoke.

About

“We get by with a little help from our friends” We know that it takes a village to raise a child. But this support system should be present from the time that little heartbeat flickers to life. This village is needed even more when sometimes, that tiny flicker becomes a star in the sky. In 2018 there were 105,000 stillbirths in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam alone. This means that every day, 286 families in these countries received the devastating news that their full-term baby was not alive. However, a number of these losses can be prevented.
Project Sidekicks aims to reduce the stillbirth rate in SEA by 10% by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, giving up smoking and having a strong support system for both mums-to-be and parents who have suffered pregnancy loss.
Help parents and parents-to-be by being supportive, sharing your experiences and encouraging our 3 calls-to-action for all expecting mamas!

  • 1. Sleep on side
  • 2. Count your kicks
  • 3. Do not smoke

Roshni Mahtani, Group CEO, theAsianparent

Duri Granziol, CEO, Mama's Choice

Nadine Yap, CPO, theAsianparent

Sarah Voon, Deputy Country Manager, theAsianparent

Grace Tan, Marketing Manager Malaysia (Malay)

Maya Hari, Managing Director of Twitter APAC

Jatin, Finance and Commercial Lead for theAsianparent Group

Meet Hope! Project Sidekicks Mascot!

Did you know a penguin symbolises community, togetherness and endurance through difficulties ? All the values we are encouraging in helping parents have healthy pregnancies.

mamas
mamas
mamas
mamas

    Baby Kicks Counted

    Start counting your baby's kicks today!

    Contact Us

    Supporters

    Corporates/Foundations

    Do you have CSR programmes related to pregnancy/family/women, access to a fan base through your social media pages, access to a database of women or parents, or can help support contests with freebies?
    Then you can support our project by sharing with YOUR community the content and features we have that focus on ensuring healthy pregnancies

    • theAsianparent
    • Angel Hearts
    • Babes
    • Child Bereavement Support (Singapore)
    • Doctor Anywhere
    • Doctor on call
    • Mamas Choice
    • Pregnancy
      Singapore
    • Tony Tan Women
      and Fetal Clinic
    • Study Cat
    • Speedoc
    • Photobook
    • Baby Loss
      Awareness Week
    • 99.co
    • Pillar & Co
    • Seed Strategies
    • Sunway

    Testimonials

    Doctors & Experts

    Do you belong to a clinic or hospital group, have expertise in obstetrics, women’s health, mental health, nutrition or any other field that supports healthy pregnancies? Do you have time to answer a few medical questions or attend webinars/events?
    Then you can support our project by sharing your knowledge and experience with families, that that they can experience healthier pregnancies.

    • Dr Ahmad Rostam Md Zin

      Consultation Liaison Psychiatrist
      DoctorOnCall/Hospital Sultanah Bahiyah, Alor Setar

    • Dr Tan Thiam Chye

      Obstetrician and Gynaecologist/Editor-in-Chief
      O&G Specialist Singapore/Pregnancy Singapore

    • Dr Tony Tan

      Consultant Obstetrician and Gynaecologist
      Tony Tan Women and Fetal Clinic

    • Dr Jasmine Yeo

      Jasmine Yeo Principal Clinical and Counselling Psychologist
      The Private Practice (Singapore)

    • Dr Chex

      (Neurologist- Psychiatrist)

    • Dr Kristen

      Obstetrics and Gynecology (OBGYN))
      Providence Hospital and Metropolitan medical center

    • Dr Jennifer Rose

      Francisco Obstetrician Gynecologist

    Council of Mums

    Are you a mum or parent who has experienced stillbirth or miscarriage, and are passionate about creating awareness about pregnancy loss? Do you want to help create a safe environment where families can discuss pregnancy loss without fear or judgment?
    Then you can help proofread our content for sensitivity, or share your own experience to create awareness in the community about pregnancy loss.

    • Deanna Lim

    • Rosalind Ang

    • Jolene Lai

    • Nasreen

    Ambassadors

    Are you a member of the general public and want to use your network, or your visibility, to help spread the word about our project, so that together, we can help reduce the rate of stillbirth by 10% in the next 3 years?
    Then you can support our project by sharing information about Project Sidekicks - including our content and features on the app like the Kick Counter - with your network, so that families can experience healthier pregnancies.

    • Alan Soon

      Alan Soon

      Co-Founder & CEO of Splice Media

    • Arisa Chow

      Arisa Chow

    • Christine Ayroso

      Christine Ayroso

      Head, Account Management of e27

    • Darius Cheung

      Darius Cheung

      Founder & CEO of 99.co

    • João Pedro Príncipe

      João Pedro Príncipe

    • Maya Hari

      Maya Hari

      Managing Director, Twitter APAC

    • Puja Bharwani

      Puja Bharwani

      Marketing & PR Director of Antler

    • Stephanie Chai

      Stephanie Chai

      CEO & Founder of The Luxe Nomad

    • Silvia Wetherell

      Silvia Wetherell

      More Mindful


    Influencers

    • Azura Zainal

      Azura Zainal

      Malaysia
    • Bernadette Zulueta

      Bernadette Zulueta

      Philippines
    • Dr. Gellina Maala MD

      Dr. Gellina Maala MD

      Philippines
    • Daphne Iking

      Daphne Iking

      Malaysia
    • Ley Almeda

      Ley Almeda

      Philippines
    • Janelle Ferrer

      Janelle Ferrer

      Philippines
    • Jill Tan

      Jill Tan

    • Princess Velasco

      Princess Velasco

    • Sienny Yong

      Sienny Yong

      Malaysia

    Research